About the founder

Wai Yin is a Creative Director and Designer with over 20 years of international experience across theatre, events and entertainment. With a strong foundation in creative design, styling and theatrical production or events, she's delivered projects ranging from set designs and brand activations to corporate galas and large-scale events at theme park Universal Studios Singapore. 

Wai Yin specialises in transforming spaces into immersive experiences, seamlessly blending storytelling with visual artistry. Skilled in event management, project coordination and spatial planning, I oversee all aspects of a project from concept, coordination to execution ensuring seamless delivery that exceeds client expectations. 

Key Expertise:

- Creative Direction – Concept development, theme creation and visual design 

- Event Management & Coordination – Planning, logistics and on-site execution 

- Marketing & Branding – Strategy, campaign management and cohesive brand storytelling 

- Social Media Management – Content creation, audience engagement and growth 

- Community Engagement – Building strong partnerships with businesses and stakeholders 

Driven by a passion for innovation and impactful experiences, she brings creativity, precision and strategic thinking to every project. Through social impact initiatives or community collaborations, thepurpose of connection to inspire, engage and drive positive change.